Why work with Aurora
We help businesses of all sizes build and scale world-class go-to-market capability. Whether you’re starting from scratch or transforming a sales engine, we guide you through the process – from structure to strategy to execution.
Faster Revenue Growth
We drive revenue growth by aligning your sales strategy, team, and tools to target the right customers, improve conversion rates, and accelerate deal velocity.
Shorter deal cycles
We shorten deal cycles by refining your sales process, improving qualification, and equipping your team with the right messaging and tools to move buyers from interest to decision faster.
Higher ROI
We design the best Target Operating Model to maximise ROI, enhance customer satisfaction, and ensure your commercial teams are set up to deliver consistent, scalable growth.
Unlocking Sales Performance. Enabling Growth That Lasts.
We combine specialist knowledge, practical sales enablement, and industry insight to help leadership teams unlock growth and drive commercial performance. Click on the Icons below to find out more
What We Do
Deep experience across sales strategy, GTM design, and team performance.
We bring structure and clarity to complex sales challenges.
Playbooks, tools, and training that equip your team to win.
We embed repeatable habits and high-impact frameworks.
About Us
Sales-led consultancy with 25+ years’ leadership experience.
Practical, no-nonsense support built around your commercial goals.
Tech, Telecoms, SaaS, and PE-backed businesses.
We know the dynamics, decision cycles, and deal pressure in these markets.
Multiple technology domain experience, to cover the IT and Tech Ecosystem
Services
Diagnostics, transformations, and acceleration work delivered for growth-focused clients.
See the impact we’ve made.
Our Expert Team
We’re a team of seasoned sales and commercial leaders who’ve led and transformed go-to-market teams across sectors and stages. Together, we bring deep expertise in sales strategy, performance diagnostics, and team enablement.
We work shoulder to shoulder with leadership teams to unlock commercial clarity, sharpen execution, and build scalable, sustainable revenue models. We don’t just advise — we get stuck in to help you understand what’s really going on, evaluate your options, and design a sales organisation fit for the future.